About Us

We are India's new-age women's fashion brand bringing global trends, pastel aesthetics, and effortlessly iconic fits to wardrobes around the world.

We create styles that are cute, comfy, and seriously on-trend - from everyday staples to statement pieces that turn heads. Our drops are fast, our vibe is soft-luxe, and our mission is simple:

Make Fashion Fun, Accessible, and Globally Wearable.

Born in India, loved worldwide - The Pastel Theory ships worldwide, so your style never has borders.

Fresh drops. Soft tones. Big fashion energy.

Welcome to The Pastel Theory